2012 | ISBN: 1430246022 | 367 pages | PDF + EPUB | 16 MB
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can't do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms?
Advertising Photography : From Pre to PostProduction
English| Audio: aac, 44100 Hz, stereo
FLV|Video: h264, yuv420p, 852x480, 29.97 fps(r)| 1.02GB
Advertising For Dummies by Gary Dahl
Publisher: John Wiley & Sons; 2nd Edition (12 Jan 2007) | ISBN: 0470045833 | Pages: 336 | PDF | 6.40 MB
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place-but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising-from online and print to TV, radio, and outdoor formats-to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
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